How to Upload Negative Keywords in Amazon Youtube

For most sellers, Amazon Advertizing is the second-highest expense after inventory, and then getting the most bang for your buck is crucial. That's why information technology is important to remove keywords that are hurting your campaigns through negative keywords for Amazon.

In this post, nosotros'll explain what is negative keywords, how to find them and 3 ways you tin utilize them to reduce wasted ad spend and amend your Advertising Price of Sales (AcoS).

What Are Negative Keywords?

Negative keywords are exactly what they audio like; they are the contrary of positive keywords. Rather than selecting relevant keywords and phrases you want to bid on and have your ads show for, negative keywords are irrelevant keywords and phrases that you don't  want to bid to prevent  your ads from showing for. In other words, y'all use a, Amazon negative keyword to tell Amazon when you don't desire your advertizement to show.

When you add negative keywords to your PPC campaigns, if a negative keyword or phrase appears in the user search criteria, your ad won't appear in the Amazon SERP (Search Engine Results Page) and you immediately eliminate unnecessary advertizement spend.

Let's say you sell a silicone spatula on Amazon, and you bid on the keyword "spatula" as a phrase match type. Without negative keywords, your advertising for a silicone spatula could announced in a search for "wooden spatula" because that search query still contains the phrase "spatula."

That shopper might even click your advertisement, realise it wasn't what they wanted, and immediately exit. Amazon would still accuse you for that click, just you have no sales to bear witness for information technology.

3 Ways To Use Negative Keywords

1. Negative Keyword Target - Phrase

A negative phrase lucifer prevents your ad from showing when the search query contains for search queries that contain the same sequence or close variation of your search terms including plurals and slight misspellings.

For example, if y'all add 'soft toothbrush' as a negative phrase, then your ads won't bear witness upwardly for terms such as 'cheap soft toothbrush' or 'soft toothbrush for adults.

2. Negative Keyword Target - Exact

A negative exact match relates to search queries that exactly match the seed keyword or a close variation of information technology including plurals.

So if the exact negative keyword is 'soft toothbrush' your ads volition not show for 'soft toothbrush' or 'soft toothbrushes' if these terms are used in the search bar exactly.

3. Negative ASIN Target

Accept you always wondered what you can practice with all those random ASINs that pop upwardly in your Search Term Reports?

Well, if there is little or no relevancy betwixt your product and the ASIN product folio that advertizement is showing upwardly on, then information technology is highly unlikely that your ad won't convert from that ASIN. In this case, y'all can add it as a negative keyword just as you would a regular 'search term'.

You can at present add competitor ASINs as Negatives in Car campaigns too to give you even greater control over your ad upkeep and eliminated wasted ad spend.

To get started we suggest focusing on individual ASIN targeting commencement as yous have much more control compared to category or brand targeting.

Which Negative Target Is Best?

Nosotros've written about the negative keyword strategy we use in our agency business earlier: The Single Word Negative Phrase Match Strategy.

This is where you add together irrelevant unmarried keywords as a single word  negative phrase lucifer. If used correctly this is easily downwardly one of the most constructive ways to prevent your ads from showing upward for irrelevant searches.

1 single word negative phrase match keyword can eliminate dozens of irrelevant search terms. For case, let'south say you lot sell a silicone whisk. You can add all the materials that are not relevant to your production as a single word negative phrase such as stainless, steel, plastic, etc.

For example, allow's say you sell a 'blue widget'. Y'all can add together all the colors that are not relevant to your product as a single word negative phrase such as 'red', 'light-green', 'yellowish' and then on. This extra level of control can massively improve the performance of your ads, just only if implemented properly.

How To Find Negative Keywords

The best fashion to identify negative keywords is through your Amazon Search Term Report.

Low CTR non-converters:These keywords are the low hanging fruit when it comes to identifying negative keyword contenders. The average CTR on Amazon is 0.4% and then use that as a guide. Y'all want to get rid of any keywords that are getting lots of impressions but take a low CTR and driving very few sales. If people aren't clicking on your ad, information technology's an indication that it's irrelevant.

Loftier-click not-converters:The boilerplate conversion rate for Amazon ads is around 10%, so again use that every bit a benchmark. If your ads are getting lots of clicks simply no or few conversions, that is an indication that there is a relevancy problem.

High-spend low-converters:This is the most subjective metric considering it is based on your advertisement budget and turn a profit margins. But whatsoever high spending warrant scrutiny.

How To Add Negative Keywords In Amazon

You can add new negative targets (keywords or ASINs) in Seller Primal by navigating to "Campaign Director" in the "Advertising" tab.

For Negative Keywords

1. Navigate to your desired campaign/advertizing group in Campaign Manager;
2. Select 'Negative Targeting'
3. Select 'Negative Keywords'

       4. Select which friction match type y'all want, 'negative exact' or 'negative phrase'.

     5. Add your negative keywords, one per line.

     six. Click "Add keywords" then "Salve."

For Negative ASINs

1. Navigate to your desired campaign/advertising group in Campaign Manager
2. Select 'Negative Targeting'
3. Select 'Negative Production Targets'

      4. Add the negative ASINs, one per line.

      five. Click "Add keywords" then "Save."

Benefits of Negative Keywords

Negative keywords tin can assistance heave the performance of your campaigns by improving the overall relevancy of your ads as they narrow down your targeting to ensure your ads only show up for relevant searches. Benefits include:

• Reduces wasted ad spend: prevents your advert budget being eaten up by search terms that drive lots of impressions and clicks but few conversions;
• Higher click-thru-rates (CTR): negative keywords lead to a higher CTR which results in your ads being shown more than oft and more prominently in higher ad placements
• Increased conversion: negative keywords drive college-quality traffic to your listing to improve the conversion rate because y'all are appearing only to customers who are interested in your products
• Improved Advertisement Price of Auction (ACoS): an improved conversion rate will, in turn, amend your ACoS every bit you are no longer wasting money on useless clicks

Conclusion

Negative keywords for Amazon are an essential element of any good PPC strategy considering they continue your campaigns laser-focused both in terms of keyword relevancy and upkeep.

By helping to reduce wasteful ad spend and allowing y'all to reinvest those savings in what is working further improves relevancy which in turn improves overall campaign performance and that all important ACoS.

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Source: https://www.sponsoredprofit.com/blog/negative-keyword-targeting-amazon

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